September is Advertising and marketing and Branding Thirty day period at Inman. Tips for much better branding and in-depth features on how to choose gain of promoting tools supplied by Zillow, Redfin and other platforms are all in the is effective in addition to insights from the leading professionals. You’ll come across it all at Inman, as well as our two-working day digital, flagship event, Industry’s Playbook for the Slide Sector, in Oct.
Genuine estate agents are go-getters, optimizing their time when they can.
For brokers who like to make the most of it by listening to podcasts, webcasts and other 21st century versions of radio though driving throughout town, cleaning residence or performing exercises — platforms like Spotify, Apple Podcasts, Audible and other people offer you a good deal for real estate gurus to dive into.
But besides the apparent gains to listeners, genuine estate podcasts are also a terrific way for brokers to current market their possess companies and assistance make a manufacturer.
The 16 podcasts featured underneath not only offer listeners a wealth of strategies and tips on how to construct their organization but also stand as the very best examples of how agents are nailing podcasts as a marketing tool, typically by weaving in enlightening attendees, entertaining anecdotes and frequently, a lively respite from the working day into weekly and regular episodes.
Blended in with the podcasts are a few webcasts and videocasts. These are good illustrations of how brokers are succeeding by veering from the kind, even though effectively providing stimulating, informative written content.
With out further more ado, check out out some of the most effective podcasts we’ve been listening to currently in no distinct get.
Eric Simon and Matt Lionetti
Simon and Lionetti have developed a podcast that’s edgy, witty and educational. The dynamic duo has executed down-to-Earth interviews with major names in the field like Ryan Serhant and Glennda Baker (of real estate TikTok fame) on their show. Their exclusive, off-the-cuff fashion has helped them rapidly obtain interest, even although they’ve only been all over for about 1.5 yrs. They also won an Inman Innovator Award in 2022 for Podcast of the Calendar year.
Exactly where to uncover it: Google Podcasts, Apple Podcasts, Spotify, Instagram, YouTube, Patreon
James Harris and David Parnes
In their recently debuted podcast the “Million Dollar Listing LA” alums are concentrating on one subject every week, pressing and related to authentic estate agents and sharing their qualified suggestions for how brokers can greatest tackle all those problems today to elevate their recreation. With their now substantial title recognition from MDLA, Harris and Parnes are producing great use of their identify brand name by providing it visibility across new platforms.
Wherever to uncover it: Apple Podcasts, Google Podcasts, YouTube
Wendy Papasan, Sarah Reynolds, Seychelle Van Poole and Vija Williams
The Inman Innovator Awards’ Podcast of the Calendar year winner in 2021, this collaboration concerning four feminine agents throughout the country highlights the troubles gals brokers face in striving for function-everyday living harmony. By means of this podcast, the four hosts coach listeners on escalating their enterprises though also nourishing their personal lives. Papasan, Reynolds, Van Poole and Williams set them selves apart from other actual estate podcasts by bringing a group of girls jointly to chat on a podcast (a rarity when compared to other podcasts on this list) about pretty genuine troubles girls in the sector have to tackle everyday.
Exactly where to find it: Keller Williams, TuneIn Radio, Stitcher, Audible, Google Podcasts, Apple Podcasts, YouTube
The previous Douglas Elliman CEO hosts a weekly podcast on the most up-to-date true estate traits and information, which also aires are living on AM970 for people today in the New York area. Herman has a no-nonsense way of tackling issues facing the industry although sharing the valuable insights she’s acquired during her a lot more than 40-yr occupation. Herman’s podcast is also exceptional in that when it is airing stay, listeners can connect with in to question questions, a substantial reward for agents dying to know her insights.
Where to locate it: TuneIn Radio, AM970, Apple Podcasts, Audible, Google Podcasts
Serhant, arguably just one of the savviest entrepreneurs in the business enterprise, interviews self-manufactured millionaires and business owners in this podcast. He hasn’t generated new episodes in around a yr, but the classes to be figured out in the current episodes are timeless. Like some of the other additional recognizable names on this checklist, Serhant is aware of it all when it will come to branding and advertising and marketing himself (and his qualities) and his achievement in employing steady branding with his podcast is just a person motive his podcast will work well.
Wherever to come across it: TuneIn Radio, Stitcher, Audible, Google Podcasts, Apple Podcasts, Spotify, Audacy
Ferry is a household name in the field when it will come to reliable advice and determination. His podcast provides interviews with specialists and top rated ideas for agents jointly in quickly digestible dimensions although producing it all glimpse like a breeze. Ferry has an estimated 18,000 podcast subscribers, according to Podscribe, a podcast transcription, advertiser and listener metric tracker.
Wherever to locate it: TuneIn Radio, Stitcher, Audible, Google Podcasts, YouTube, Apple Podcasts, Spotify
Brohm, an agent based in Salt Lake City, focuses his podcast on agent assistance for lead generation and advertising. From Fb advertisements to immediate mail, Brohm handles all sorts of internet marketing on the podcast and also frequently consists of special visitors including names like The Broke Agent and Veronica Figueroa. By talking about the two significant suggestions and unique methods, Brohm tends to make very clear his benefit proposition by means of his podcast.
Wherever to find it: TuneIn Radio, Stitcher, Audible, Google Podcasts, YouTube, Apple Podcasts, Spotify
Gary Keller and Jay Papasan
In this podcast, just one of the industry’s domestic names and his ideal-hand editor incorporate everyday living lessons with enterprise methods. As ever, Keller’s knowledge and knowledge provide. Keller’s inspirational phrases are some of the crucial parts that enable drive listeners to his podcast.
The place to find it: TuneIn Radio, Stitcher, Google Podcasts, Apple Podcasts, Spotify
Warren Dow, founder and CEO of M3 Media and publisher of DIGS Journal
On his podcast, Dow interviews some of the leading names in the sector who share insights into how they grew their professions and turned the best of the finest. Sally Forster Jones, Joyce Rey, James Harris, Aaron Kirman and other major names have been showcased on this podcast. Dow’s means to get these massive names to open up with their tales has served travel his very own standing in the field.
Wherever to obtain it: Stitcher, Audible, Google Podcasts, Apple Podcasts, Spotify
This podcast, which launched in 2018, options interviews with females who are kicking butt in profits, their male allies and other subjects on advancing a revenue career like creating self-confidence, overcoming adversity and forming profitable groups. With roughly 30-moment episodes, Richardson keeps episodes concise but whole of particular advice.
Exactly where to obtain it: Stitcher, Google Podcasts, YouTube, Apple Podcasts, Spotify
Tim and Julie Harris
Tim and Julie have been in the market for a few decades and speedily resolved to share their acumen as agents with other individuals by becoming coaches. Their podcast, which releases new episodes nearly every single day, shares authentic estate training subjects with agents that run the gamut. Getting designed up a status more than the years as the names to go to when it will come to actual estate training, Tim and Julie have taken that a action even further by producing their training even much more obtainable through their podcast, especially specified their launch of new content material every day.
Exactly where to locate it: TuneIn Radio, Stitcher, Audible, Google Podcasts, Apple Podcasts, Spotify
Moudry, a Keller Williams broker, has been in the field for almost 30 many years and coaching for about 10. Having constructed his true estate business from practically nothing after escalating up in poverty, Moudry has countless tips to share for how agents can do well in the marketplace. Moudry isn’t frightened to think outdoors the box when it comes to serving to other agents realize in the field, which is just one reason his insights are so precious. He is also a contributor to on-line serious estate publication The Near.
Exactly where to locate it: Google Podcasts, Apple Podcasts, YouTube, Spotify
Paris is president of product sales and advertising and marketing at Kale Realty in Chicago and hosts members of the leading 1 percent in the sector on his podcast. That apparent and narrow requirements for his podcast is one particular aspect assisting to up his marketability. With new episodes quite a few periods for every 7 days, Paris delivers a lot of helpful material about the secrets to success in serious estate from the professionals.
Exactly where to come across it: Audible, Google Podcasts, YouTube, Spotify, Apple Podcasts
Pat Hiban and Aaron Amuchastegui
A former agent himself, Hiban was an early podcaster, and as these, has produced a strong pursuing more than the a long time at True Estate Rockstars with his co-host Amuchastegui, who owns his individual authentic estate investment decision corporation. His podcast capabilities every person from seasoned professionals to up-and-coming newbies in the industry whilst highlighting actionable tactics brokers can take to even more their professions. The podcast has garnered about 4 million downloads throughout a lot more than 100 distinctive international locations, exhibiting that Hiban and Amuchastegui need to be undertaking a thing proper to attraction to so a lot of various people today.
The place to obtain it: TuneIn Radio, Stitcher, Google Podcasts, YouTube, Apple Podcasts, Spotify
Webcasts and crossovers:
Byron Lazine and Nicole White
Lazine and White, two William Raveis agents centered in Connecticut, host a weekly podcast — also featured on Inman as a video column — in which they explore timely subjects for the sector and how they’re impacting true estate agents. Each 7 days they also shout out a marketer of the 7 days. The method the duo has made to organize their podcast episodes into information, then industry “rackets” and then naming a marketer of the week allows set it apart from others like it.
Where to uncover it: Apple Podcasts, Google Podcasts, YouTube, Spotify, Inman News
Brown Harris Stevens (BHS) introduced The Direct webcast throughout COVID as a way to have interaction members of its local community whilst operating remotely. Through episodes that are initially only available to BHS brokers and team, CEO Bess Freedman conducts interviews with top brokers, leaders in true estate and general public figures outside of actual estate like persons like former New York Governor Eliot Spitzer and former White Household Interaction Chief Anthony Scaramucci. Interviews are then subsequently put on BHS’s YouTube channel, which is accessible to the community. BHS’s final decision to carry in major names outside the house of the marketplace brings a refreshing take on the genuine estate podcast/webcast.
Where to locate it: BrandLive for BHS agents, YouTube for common public
E mail Lillian Dickerson