Just after leaving in Could 2021 for eXp Realty, The Woolcott Actual Estate team has returned to RE/MAX. The workforce is one particular of Canada’s prime producers, with extra than $503 million in 2021 profits volume.
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Just after shedding one particular of its top Canadian groups to eXp Realty in May well 2021, RE/MAX has gotten the previous chuckle.
The Woolcott True Estate workforce introduced on Wednesday that it has returned to the Denver-centered franchise after 16 months with eXp Realty. Leader Drew Woolcott and his 31-human being workforce are hanging their hats at RE/MAX Escarpment Realty Inc., which operates out of a few offices in Waterdown, Hamilton and Burlington, Ontario.
“We wanted to align with a manufacturer that was 24/7 live entire body assistance as which is the service we aspire to give for our clientele and the service we hope our brokers can also get from us and the corporation we’re affiliated with,” Woolcott claimed of his return to RE/MAX. “[Broker-owner] Conrad [Zurini] and his household are a outstanding team of individuals. They will solution their phones any time of working day. It’s hard to leave a voicemail for the Zurinis.”
In an e-mail interview with Inman, Woolcott discussed his initial departure from RE/MAX immediately after 28 yrs, which was fueled by fiscal problems at the height of the pandemic.
“We were being very deep in the throes of COVID in our marketplace when we still left the brand,” he stated. “At the time, we ended up searching at all our possibilities and exploring approaches we could assist our agents economically.”
Even though his staff took its success to new heights at eXp — they accomplished 535 transactions truly worth far more than $503 million in 2021 — Woolcott assumed the brokerage’s digital design was additional trouble than its worth.
“We in the end located that it was of huge worth to offer right with persons as opposed to systems,” he mentioned make a difference-of-factly.
As frustrations mounted, Woolcott began looking for a new property for his 31 agents. The staff chief and 30-yr profits veteran stated “several suitors” stepped ahead having said that, he made the decision it was greatest to return to RE/MAX.
“There have been several suitors, but we didn’t think about any of them very seriously provided we now were common with RE/MAX,” he explained. “We arrived to a option that performs incredibly properly for our team, and I imagine hopefully will for RE/MAX as well.”
“Based on our experience with our RE/MAX broker-owner [Conrad Zurini] and our past experiences with the brand, RE/MAX has a 24-hour manned procedure that was extremely substantial and crucial to us as we try to present the best customer company feasible,” he extra.
In a different statement, Zurini echoed Woolcott’s commentary about RE/MAX’s large-touch support and providers.
“We at RE/MAX Escarpment are so delighted to welcome back Woolcott Actual Estate,” Zurini mentioned. “They are a family members business like we are, Drew, Jayne, Justine, Peter and their entire team have invoked a lifestyle of service excellence in our group, we are very pleased to be operating in the track record to further their manufacturer and improve their already higher level of client encounter.”
RE/MAX Canada President Christopher Alexander included, “In just over 16 months, Drew has decided that RE/MAX is the put to be if you are critical about the real estate organization. There is no other enterprise that presents more assistance to experienced realtors than RE/MAX.”
Woolcott’s boomerang again to RE/MAX is section of an ongoing war amongst brokerages for the greatest-and-brightest agents and groups, with eXp asserting previous week that it properly wooed former RE/MAX franchisee Ige Johnson and 35 of her 50 agents.
“Once you fully see the design you just can’t unsee the product,” Johnson stated of her attraction to eXp’s growing metaverse.
RE/MAX tackled the mounting pressure from companies like eXp all through its R4 Meeting in March, with RE/MAX CEO Nick Bailey saying the 49-yr-old firm would be making strategic variations inside its technologies — a prevalent suffering level for brokers, crew leaders and franchisors.
“We’ve carried out some big key acquisitions in the very last number of decades of technology,” he reported. “It’s experienced bumps together the way, and I know we have had some. You know how I know? Due to the fact you’re not fearful to convey to us. But we enjoy it.”
He extra, “…We’ve heard you you want it basic, and you want it simple to use and straightforward to access. We’re on that mission [and that] does not indicate it is all completed now. But you can see the progress that is designed for the foundation that is laid in front of us to continue on on the path of one ecosystem, personalization and simplification.”
Email Marian McPherson