EXp Realty Faucets Wendy Forsythe As New Main Marketing Officer

EXp Realty Faucets Wendy Forsythe As New Main Marketing Officer


Four months following getting the helm at coaching agency Chirag Shah Coaching, Wendy Forsythe has re-entered the brokerage planet as the main marketing and advertising officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s promoting technique, which consists of manufacturer management, marketing, electronic advertising and general public relations.

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4 months just after taking the helm at coaching agency Chirag Shah Coaching, Wendy Forsythe has reentered the brokerage world as the main marketing officer for eXp Realty. As CMO, Forsythe will spearhead eXp’s promoting strategy, which features brand name administration, promotion, electronic advertising and marketing and community relations.

Leo Pareja | Credit: eXp Realty

“Wendy’s considerable knowledge and passion for serious estate promoting uniquely place her to direct our marketing and advertising strategies into a new period as we carry on to increase globally,” eXp Realty CEO Leo Pareja said in a penned assertion on Thursday. “Her visionary technique will be crucial in elevating eXp Realty’s presence and effects on the earth phase.”

“Her field history and comprehension of modern genuine estate promoting will ideal position us to broaden our achieve and impact in the market,” he extra.

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Forsythe has additional than 30 a long time of marketplace practical experience, starting off with founding her possess brokerage, Realty Entire world Elite Realty in 1994. Just after closing the doors of RWER in 2000, Forsythe held several operations and revenue leadership roles at Royal LePage Serious Estate Expert services, Much better Homes and Gardens True Estate and Carrington Genuine Estate Expert services.

In 2017, she had a quick stint as the president of T3Sixty’s T3 Broker subsidiary ahead of moving on to other C-suite roles at HomeSmart Global and Fathom Holdings. In Oct 2022, Forsythe became a Compass regional president for California, Nevada and Hawaii, where by she pushed agent retention to 98 per cent.

After leaving Compass in 2023, Forsythe launched Consider Your Opportunity LLC and took on a position as the president of Chirag Shah Coaching, the brainchild of previous Compass nationwide Director of Instruction Chirag Shah.

Now, Forsythe stated she’s ready to deliver her treasure trove of expertise to eXp Realty, which has put in considerably of 2024 good-tuning its govt staff with four key men and women and engineering management appointments and Pareja’s marketing from main strategy officer to CEO.

“I’m unquestionably thrilled to be part of eXp Realty,” she mentioned in a prepared statement. “This enterprise is a true trailblazer in the actual estate industry, very well-regarded for its progressive spirit and deep commitment to supporting its brokers.”

“I’m eager to deliver my possess ordeals and insights as an agent and broker-owner into this function,” she additional. “My emphasis will be on crafting advertising and marketing methods that not only elevate our brand name but also empower our brokers globally to obtain even larger achievements.”

E mail Marian McPherson





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