Recruiting Wars Continue As Coldwell Nabs Compass Agent

Recruiting Wars Continue As Coldwell Nabs Compass Agent


Vicky Yu closed much more than $63 million in profits last calendar year. Her transfer to Coldwell Banker comes as brokerages go on an intensive level of competition for top expertise.

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Summer time may perhaps be in close proximity to, but actual estate organizations are not slacking on their recruiting initiatives: This 7 days, Coldwell Banker unveiled that it nabbed a high-carrying out Compass agent in California’s Bay Region.

Vicky Yu

Vicky Yu was formerly doing work in Compass’ Burlingame business but has now affiliated with Coldwell Banker’s Redwood Town — San Carlos business office. A statement from Coldwell Banker describes Yu as a top performer and “one of the region’s major real estate brokers,” introducing that she “closed more than $63 million in authentic estate gross sales throughout 29 transactions in 2023.” She has carried out far more than $350 million more than the course of her occupation, according to the statement.

“I am fired up to associate my business enterprise with Coldwell Banker Realty,” Yu claimed in the statement, “because they offer you revolutionary technological innovation, a sturdy world wide community and a luxury application with a model identify that resonates with individuals.”

Yu started her career in accounting and spent time doing work at Ernst & Young and Altera, according to her LinkedIn profile. Soon after transitioning to actual estate, she worked at Household Realty Yu and Intero Serious Estate Companies.

Yu’s move to Coldwell Banker arrives as brokerages go on to contend for top talent. Though levels of competition has been the title of the video game for years in the field, the slower market of the previous two and a 50 % many years has elevated tension on brokerages to especially chase large-performers with a monitor record of closing specials in lean instances — or, in other words, folks like Yu.

Coldwell Banker and Compass, in certain, seem to be to have one thing of a lower-critical rivalry in this area in April, significantly like now, Coldwell Banker celebrated luring a top agent away from Compass. In the meantime, Compass has touted its personal recruiting victories in excess of Coldwell Banker.

Though Coldwell Banker and Compass have been notably proactive in their recruiting initiatives, the pattern of pursuing top brokers is not limited to the two companies. In fact, it has been one of the authentic estate industry’s most defining tales more than the previous quite a few a long time.

Jennifer Lind

In Yu’s circumstance, Coldwell Banker leadership celebrated her arrival at the business. In a assertion, Coldwell Banker regional President Jennifer Lind mentioned Yu is “a really regarded agent in the Bay Region.”

“Coldwell Banker’s existence, world footprint and solid community leadership, mixed with Vicky’s remarkable services to her shoppers, makes a excellent partnership that we are happy to be part of,” Lind continued.

Bryce Cook dinner, handling broker of the Redwood City — San Carlos office environment, included in the assertion that “market-top brokers like Vicky appear to Coldwell Banker to assistance their expansion.”

“We have the dimension and scale to give substantial referral alternatives, extensive listing guidance products and solutions and a dependable model title,” Cook dinner explained, “that allows brokers to correctly close a lot more deals.”

E mail Jim Dalrymple II





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