Did Realogy Land The Anywhere Rollout? Experts Split On Branding Strategy
Two weeks ago, Realogy shook the industry with its rebrand to Anywhere Real Estate. Alongside the new name, CEO Ryan Schneider unveiled a new logo and reiterated his plans to go toe-to-toe with Zillow for the loyalty of millions of consumers yearning for a streamlined homebuying and homeselling experience. “Someone from the traditional brokerage industry […]